Lightswitch

DAY 1: WHY DESIGN MATTERS

Design is at the heart of live entertainment, transforming how audiences experience concerts, theater, festivals, and immersive events. But what are the consequences when design falls short, or when financial and logistical realities are overlooked? This panel will explore the crucial role of design in balancing creative vision, practical execution, and a responsible budget.

DAY 2: CREATIVE COMMUNICATIONS

What happens when clients don’t fully grasp a creative concept, when the team isn’t aligned with the client’s vision, or when there’s a lack of understanding about the design of a live production?  This panel will explore how the communication of creative objectives with every member of the production team, from artist to crew, is essential to achieving artistic, logistical, and financial success.